{"title":"Obey","description":"\u003ch3 data-start=\"156\" data-end=\"190\"\u003e\u003cstrong data-start=\"160\" data-end=\"188\"\u003eOrigins \u0026amp; Artistic Roots\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"191\" data-end=\"564\"\u003e\u003cstrong data-start=\"191\" data-end=\"208\"\u003eObey Clothing\u003c\/strong\u003e was founded in \u003cstrong data-start=\"224\" data-end=\"232\"\u003e2001\u003c\/strong\u003e by artist and activist \u003cstrong data-start=\"256\" data-end=\"274\"\u003eShepard Fairey\u003c\/strong\u003e, as an extension of his influential street art work that began in \u003cstrong data-start=\"341\" data-end=\"349\"\u003e1989\u003c\/strong\u003e. While studying at the \u003cstrong data-start=\"373\" data-end=\"406\"\u003eRhode Island School of Design\u003c\/strong\u003e, Fairey created a sticker featuring \u003cstrong data-start=\"443\" data-end=\"462\"\u003eAndré the Giant\u003c\/strong\u003e, sparking the \u003cstrong data-start=\"477\" data-end=\"491\"\u003eObey Giant\u003c\/strong\u003e campaign—an experiment in visual repetition, irony, and social critique.\u003c\/p\u003e\n\u003cp data-start=\"566\" data-end=\"857\"\u003eInspired by \u003cstrong data-start=\"578\" data-end=\"591\"\u003epunk rock\u003c\/strong\u003e, \u003cstrong data-start=\"593\" data-end=\"610\"\u003eskateboarding\u003c\/strong\u003e, and \u003cstrong data-start=\"616\" data-end=\"638\"\u003eDIY counterculture\u003c\/strong\u003e, the campaign used bold imagery and subversive messaging to challenge authority and media control. The word \u003cstrong data-start=\"747\" data-end=\"757\"\u003e“Obey”\u003c\/strong\u003e, drawn from the cult film \u003cem data-start=\"784\" data-end=\"795\"\u003eThey Live\u003c\/em\u003e, became a symbolic command—both ironic and thought-provoking.\u003c\/p\u003e\n\u003cp data-start=\"859\" data-end=\"1093\"\u003eWith \u003cstrong data-start=\"864\" data-end=\"881\"\u003eObey Clothing\u003c\/strong\u003e, Fairey transformed clothing into a new platform for his message. The brand remains rooted in \u003cstrong data-start=\"976\" data-end=\"997\"\u003eartistic activism\u003c\/strong\u003e, using design as a tool for \u003cstrong data-start=\"1026\" data-end=\"1046\"\u003eself-empowerment\u003c\/strong\u003e, \u003cstrong data-start=\"1048\" data-end=\"1071\"\u003ecultural resistance\u003c\/strong\u003e, and public dialogue.\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cdetails\u003e\u003cbr\u003e\n\u003csummary style=\"padding: 1rem; background: rgb(0 0 0 \/ 70%); color: #fff; cursor: pointer;\"\u003eMore about Obey\u003c\/summary\u003e\n\u003cp data-start=\"790\" data-end=\"821\"\u003e\u003cstrong\u003eStyle \u0026amp; Design Philosophy\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"822\" data-end=\"1190\"\u003eObey fuses \u003cstrong data-start=\"833\" data-end=\"847\"\u003estreetwear\u003c\/strong\u003e, \u003cstrong data-start=\"849\" data-end=\"866\"\u003eurban fashion\u003c\/strong\u003e, \u003cstrong data-start=\"868\" data-end=\"887\"\u003emilitary design\u003c\/strong\u003e, and \u003cstrong data-start=\"893\" data-end=\"912\"\u003eworkwear basics\u003c\/strong\u003e. Under the visionary leadership of \u003cstrong data-start=\"948\" data-end=\"965\"\u003eMike Ternosky\u003c\/strong\u003e, Obey produces \u003cstrong data-start=\"981\" data-end=\"997\"\u003egraphic tees\u003c\/strong\u003e, \u003cstrong data-start=\"999\" data-end=\"1010\"\u003ehoodies\u003c\/strong\u003e, \u003cstrong data-start=\"1012\" data-end=\"1023\"\u003ejackets\u003c\/strong\u003e, and accessories that carry bold social commentary. Its guiding motto, \u003cstrong data-start=\"1095\" data-end=\"1126\"\u003e“the medium is the message”\u003c\/strong\u003e, reflects how Obey uses fashion itself as a form of expression.\u003c\/p\u003e\n\u003cp data-start=\"1192\" data-end=\"1230\"\u003e\u003cstrong\u003eCultural Impact \u0026amp; Collaborations\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1231\" data-end=\"1482\"\u003eOver the years, Obey has shaped global \u003cstrong data-start=\"1270\" data-end=\"1292\"\u003estreetwear culture\u003c\/strong\u003e, influencing artists, skaters, and urban creatives. High‑impact collaborations and iconic visuals have made it a go‑to for those who blend \u003cstrong data-start=\"1432\" data-end=\"1455\"\u003epolitical messaging\u003c\/strong\u003e with \u003cstrong data-start=\"1461\" data-end=\"1481\"\u003efashion identity\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"1484\" data-end=\"1528\"\u003e\u003cstrong\u003eSustainability \u0026amp; Social Responsibility\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1529\" data-end=\"1800\"\u003eObey is committed to ethical practice: many garments are \u003cstrong data-start=\"1586\" data-end=\"1611\"\u003eFair Trade Certified™\u003c\/strong\u003e, made in factories with high \u003cstrong data-start=\"1641\" data-end=\"1651\"\u003esocial\u003c\/strong\u003e and \u003cstrong data-start=\"1656\" data-end=\"1683\"\u003eenvironmental standards\u003c\/strong\u003e. The brand supports \u003cstrong data-start=\"1704\" data-end=\"1729\"\u003esustainable materials\u003c\/strong\u003e, promotes \u003cstrong data-start=\"1740\" data-end=\"1755\"\u003efair labour\u003c\/strong\u003e, and invests in positive social development.\u003c\/p\u003e\n\u003cp data-start=\"1802\" data-end=\"1837\"\u003e\u003cstrong\u003eEvolution \u0026amp; Brand Positioning\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1838\" data-end=\"2060\"\u003eFrom grassroots art project to global \u003cstrong data-start=\"1876\" data-end=\"1895\"\u003estreetwear icon\u003c\/strong\u003e, Obey has stayed relevant by evolving design aesthetics and deepening its activism. Exhibits and art‑centered collections continue to reinforce its unique identity.\u003c\/p\u003e\n\u003cp data-start=\"2062\" data-end=\"2078\"\u003e\u003cstrong\u003eConclusion\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2079\" data-end=\"2505\"\u003e\u003cstrong data-start=\"2079\" data-end=\"2096\"\u003eObey Clothing\u003c\/strong\u003e stands at the intersection of \u003cstrong data-start=\"2127\" data-end=\"2141\"\u003estreet art\u003c\/strong\u003e, \u003cstrong data-start=\"2143\" data-end=\"2166\"\u003epolitical messaging\u003c\/strong\u003e, \u003cstrong data-start=\"2168\" data-end=\"2204\"\u003epunk\/skate subculture aesthetics\u003c\/strong\u003e, and \u003cstrong data-start=\"2210\" data-end=\"2227\"\u003eurban fashion\u003c\/strong\u003e. With \u003cstrong data-start=\"2234\" data-end=\"2261\"\u003eShepard Fairey’s vision\u003c\/strong\u003e at its core, the brand champions \u003cstrong data-start=\"2295\" data-end=\"2316\"\u003ecritical thinking\u003c\/strong\u003e, \u003cstrong data-start=\"2318\" data-end=\"2337\"\u003evisual activism\u003c\/strong\u003e, and \u003cstrong data-start=\"2343\" data-end=\"2363\"\u003eself‑empowerment\u003c\/strong\u003e, while progressively embedding \u003cstrong data-start=\"2395\" data-end=\"2420\"\u003eethical manufacturing\u003c\/strong\u003e and \u003cstrong data-start=\"2425\" data-end=\"2443\"\u003esustainability\u003c\/strong\u003e. Obey remains an enduring statement for style with substance.\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cbr\u003e\u003c\/details\u003e","products":[{"product_id":"obey-bold-socks-unbleached","title":"Obey Bold Socks Unbleached","description":"\u003cp\u003e- Embroidered Obey logo\u003c\/p\u003e\n\u003cp\u003e- 85% cotton \/ 13% polyester \/ 2% elastane\u003c\/p\u003e\n\u003cp\u003e- Made in South Korea\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"231\" data-end=\"248\"\u003eObey Clothing\u003c\/strong\u003e\u003cspan\u003e is a \u003c\/span\u003e\u003cstrong data-start=\"254\" data-end=\"274\"\u003estreetwear brand\u003c\/strong\u003e\u003cspan\u003e founded by artist \u003c\/span\u003e\u003cstrong data-start=\"293\" data-end=\"311\"\u003eShepard Fairey\u003c\/strong\u003e\u003cspan\u003e, blending \u003c\/span\u003e\u003cstrong data-start=\"322\" data-end=\"329\"\u003eart\u003c\/strong\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cstrong data-start=\"331\" data-end=\"343\"\u003eactivism\u003c\/strong\u003e\u003cspan\u003e, and \u003c\/span\u003e\u003cstrong data-start=\"349\" data-end=\"366\"\u003eurban fashion\u003c\/strong\u003e\u003cspan\u003e. 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If you want gear that says more than your average commercial and still holds up at the skatepark, the Icon Face propaganda is exactly what you need.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Obey","offers":[{"title":"Default Title","offer_id":56727692706173,"sku":"100580418-BLK","price":45.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/3111\/9164\/files\/obey-pigment-bold-6-panel-cap-black-01.jpg?v=1756559643"},{"product_id":"obey-lowercase-pigment-longsleeve-t-shirt-black","title":"Obey Lowercase Pigment Longsleeve T-Shirt Black","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e- Embroidered logo on the left chest\u003c\/p\u003e\n\u003cp\u003e- Pigment dyed heavy cotton fabric\u003c\/p\u003e\n\u003cp\u003e- 100% cotton\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-end=\"248\" data-start=\"231\"\u003eObey Clothing\u003c\/strong\u003e is a \u003cstrong data-end=\"274\" data-start=\"254\"\u003estreetwear brand\u003c\/strong\u003e founded by artist \u003cstrong data-end=\"311\" data-start=\"293\"\u003eShepard Fairey\u003c\/strong\u003e, blending \u003cstrong data-end=\"329\" data-start=\"322\"\u003eart\u003c\/strong\u003e, \u003cstrong data-end=\"343\" data-start=\"331\"\u003eactivism\u003c\/strong\u003e, and \u003cstrong data-end=\"366\" data-start=\"349\"\u003eurban fashion\u003c\/strong\u003e. 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