{"title":"Palace","description":"\u003cp\u003e\u003cstrong\u003ePALACE Skateboards: Origins\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePalace Skateboards\u003c\/strong\u003e came to life in \u003cstrong\u003e2010\u003c\/strong\u003e, by the hands of \u003cstrong\u003eLev Tanju\u003c\/strong\u003e and \u003cstrong\u003eGareth Skewis\u003c\/strong\u003e, two \u003cstrong\u003eLondon-based skateboarders\u003c\/strong\u003e who didn’t really know what to do after college except \u003cstrong\u003eskateboarding\u003c\/strong\u003e. Back then, you couldn’t simply rely on \u003cstrong\u003eAI\u003c\/strong\u003e to spit out graphics, slap them on \u003cstrong\u003et-shirts\u003c\/strong\u003e, and call your one-man show a \u003cstrong\u003ecompany\u003c\/strong\u003e: you actually had to know what the fuck you’re doing. Apparently, it was easy enough for \u003cstrong\u003eLev\u003c\/strong\u003e to come up with the name \u003cstrong\u003ePalace\u003c\/strong\u003e: a good example of dry \u003cstrong\u003eBritish humor\u003c\/strong\u003e, the name ironically refers to the sad \u003cstrong\u003eLondon\u003c\/strong\u003e dumps \u003cstrong\u003eLev\u003c\/strong\u003e and \u003cstrong\u003eGareth\u003c\/strong\u003e holed up in after college. The brand’s iconic \u003cstrong\u003elogo\u003c\/strong\u003e, a \u003cstrong\u003ePenrose Triangle\u003c\/strong\u003e called the “\u003cstrong\u003etri-ferg\u003c\/strong\u003e,” was created by \u003cstrong\u003eMarc Jacob’s design director Fergus Purcell\u003c\/strong\u003e. The brand immediately became one of the UK’s most popular \u003cstrong\u003eskateboarding brands\u003c\/strong\u003e, eventually crossing the line into \u003cstrong\u003estreetwear hype\u003c\/strong\u003e territory, where it has remained to this day.\u003c\/p\u003e\n\u003cdetails\u003e\u003cbr\u003e\n\u003csummary style=\"padding: 1rem; background: rgb(0 0 0 \/ 70%); color: #fff; cursor: pointer;\"\u003eMore about Palace Skateboards\u003c\/summary\u003e\n\u003cp class=\"p3\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePALACE Skateboards: Portfolio and Collaborations of Note\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePalace Skateboards’ overall aesthetic\u003c\/strong\u003e owes quite a bit to \u003cstrong\u003eterrace fashion\u003c\/strong\u003e, a \u003cstrong\u003eUK-specific subculture\u003c\/strong\u003e trend originating in \u003cstrong\u003e90’s casual hooliganism\u003c\/strong\u003e. Since \u003cstrong\u003eUK weather sucks\u003c\/strong\u003e most of the time, \u003cstrong\u003ePalace Skateboards\u003c\/strong\u003e drops focus on \u003cstrong\u003eprotective outerwear\u003c\/strong\u003e and other \u003cstrong\u003efunctional clothing\u003c\/strong\u003e. Although it’s predominantly a \u003cstrong\u003eskateboarding brand\u003c\/strong\u003e, collaborations include labels such as \u003cstrong\u003eUmbro\u003c\/strong\u003e, \u003cstrong\u003eSalomon sneakers\u003c\/strong\u003e, \u003cstrong\u003eRapha\u003c\/strong\u003e, and other brands unrelated to \u003cstrong\u003eskateboarding\u003c\/strong\u003e but very much related to \u003cstrong\u003estreet credibility\u003c\/strong\u003e. Notably, \u003cstrong\u003ePalace’s reputation\u003c\/strong\u003e has become that of a mainstream \u003cstrong\u003estreetwear brand\u003c\/strong\u003e, thanks to celebrities such as \u003cstrong\u003eJonah Hill\u003c\/strong\u003e, \u003cstrong\u003eSeth Rogen\u003c\/strong\u003e, \u003cstrong\u003eASAP Rocky\u003c\/strong\u003e, \u003cstrong\u003eTravis Scott\u003c\/strong\u003e, and probably even the \u003cstrong\u003eKing of Wales\u003c\/strong\u003e donning \u003cstrong\u003ePalace Skateboards\u003c\/strong\u003e gear at some point. Despite significant \u003cstrong\u003epop culture success\u003c\/strong\u003e, the brand has managed to stay legit with \u003cstrong\u003eskateboarders\u003c\/strong\u003e, in no small part thanks to their continued \u003cstrong\u003eboard production\u003c\/strong\u003e, excellent \u003cstrong\u003epro team\u003c\/strong\u003e, and \u003cstrong\u003eflippant attitude\u003c\/strong\u003e toward their own product. Which is a feat unto itself, seeing as \u003cstrong\u003eskateboarders\u003c\/strong\u003e generally are quick to give you the silent treatment and never shutting up about it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBuy PALACE Skateboards online at Bonkers Shop\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf you’re in the market for premium \u003cstrong\u003edecks\u003c\/strong\u003e, you can find a wide selection of \u003cstrong\u003ePalace Skateboard decks\u003c\/strong\u003e in our \u003cstrong\u003ewebshop\u003c\/strong\u003e or go look at them in our \u003cstrong\u003estore in Frankfurt\u003c\/strong\u003e (you might also be allowed to touch).\u003c\/p\u003e\n\u003c\/details\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0746\/3111\/9164\/collections\/palace-skateboards-logo-400x500.jpg?v=1699060732","url":"https:\/\/bonkers-shop.com\/en\/collections\/palace.oembed","provider":"BONKERS","version":"1.0","type":"link"}