There’s no arguing that Nike SB's Blazer has come a long way. First released in 1972, the Blazer was originally conceived for basketball players. At the time, it featured unprecedented impact absorption and durable anti-slip rubber soles. Aside from its advanced technology, the Blazer was also appealing to the eye by way of its simplistic design. The shoe was quickly used for purposes other than intended, for example for skateboarding. Needless to say, when Nike SB picked up the shoe again in the early 2000s it was an instant hit: redesigned for increased stability and lightweight functionality, the Blazer catered to both tech-affine skaters and handrail rippers alike. You can buy the all-new Blazer SB Premium SE now in store or online.
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On September 17 (9-17, dig it?) , Nike SB and Alex Olson’s Call Me 917 released their Country Club collab, which featured two pairs of Nike Blazers and some clothing (the leftovers of which you can...

Designing a sneaker after the box it comes in is one of those postmodern moments in life when meaning and form seem to collapse, revealing a hidden truth in the process. You see, Nike’s famous oran...

