Umbro OG Logo LS Shirt

Long-term partners Slam Jam and Umbro present a bold new collection that merges British tailoring heritage with Italian sartorial craftsmanship and modern sportswear energy. Inspired by classic British style, the collection reworks check patterns, rich textured fabrics and structured silhouettes, while embracing the precision of Italian tailoring in pinstripe trousers and jackets. Waxed anoraks influenced by traditional English hunting wear and motorbike jackets meet contemporary streetwear essentials, including puffers, pitch-inspired kits and iconic double diamond tracksuits. Styled and captured by Berlin-based creative team Gruppe, the campaign reimagines legendary pitch invasions as footballing trophies, celebrating a season defined by Cult Unity and progressive sportswear design.