Collection: Passion
PASSION: The Skate Brand by Palace Skater Charlie Birch and Designer Lloyd Hodgson
PASSION is an innovative skate brand born from the collaboration between Charlie Birch, a professional skater for the renowned British skate label Palace, and Lloyd Hodgson, a designer known for his work with Palace. This brand is a true reflection of their shared passion for skateboarding and creative design. PASSION has rapidly made its mark on the skateboarding and streetwear communities, offering a fresh perspective and unique style.
The Creation of PASSION
Charlie Birch and Lloyd Hodgson created PASSION as a way to combine their love for skateboarding with their dedication to design. As an active skater with Palace and a respected figure in the skateboarding world, Charlie Birch brings authenticity to the brand, while Lloyd Hodgson, as Palace’s designer, infuses his signature aesthetic. Originally starting as a small creative project, PASSION quickly grew into a brand that represents the blending of skate culture and modern design.
The Concept Behind PASSION
The core philosophy of PASSION is simple: it’s about authenticity, creativity, and self-expression. By blending classic skateboarding elements with a contemporary design approach, PASSION offers a fresh take on skate fashion. The brand stays true to its roots, where skateboarding is not just a sport, but a lifestyle and form of art. The collections include T-shirts, hoodies, and other skatewear items that are both functional and stylish.
DESIGN AND STYLE
PASSION’s designs stand out with a unique mix of minimalist elements and bold, expressive graphics. With a clear influence from Palace, designer Lloyd Hodgson brings his sharp design vision into each collection. The brand’s use of graphic prints, logo-driven designs, and a modern color palette creates a blend of timeless streetwear with a distinctive skateboarding edge. PASSION represents both classic skate aesthetics and contemporary street fashion.
Why PASSION is a Must-Have for Skaters
PASSION is more than just another skate brand – it’s a representation of high-quality design and skateboarding culture. With premium materials and unique details, PASSION ensures that each product serves the needs of skaters while offering stylish, wearable fashion for everyone. The limited releases and exclusive designs make PASSION’s products highly sought after by both skaters and streetwear enthusiasts.
PASSION and the Skateboard Community
PASSION speaks directly to Palace fans but has also carved out a name for itself as an independent brand that resonates with skaters worldwide. The design elements from Hodgson and Birch’s personal influence make every piece from PASSION a true reflection of the brand’s ethos. Whether you're in the skatepark or on the streets, PASSION’s designs provide a blend of skate functionality and streetwear style.
Conclusion
PASSION is not just another skate brand; it’s a celebration of passion, creativity, and innovation. Through the collaboration of Charlie Birch and Lloyd Hodgson, PASSION has become one of the most exciting and authentic brands in the skate and streetwear scene. Whether you’re a skater or a fashion-conscious individual, PASSION’s pieces embody the spirit of skateboarding and creative expression. Join the movement, grab your PASSION gear, and immerse yourself in a brand that represents more than just style – it’s a lifestyle.
