Violet Skateboards: A New Era of Skateboarding Through William Strobeck’s Lens
Violet Skateboards is a brand that represents a fresh, dynamic approach to the skateboarding world, with a focus on diversity, creativity, and a raw, authentic portrayal of skate culture. Founded by acclaimed videographer and filmmaker William Strobeck, Violet has quickly become known for its unique perspective on skateboarding, blending art, style, and diversity into a cohesive brand. With close ties to Supreme, Violet represents a new generation of skaters who push boundaries both on the board and in the way skateboarding is captured and shared with the world.
William Strobeck and His Vision for Violet
William Strobeck is a renowned name in skateboarding, particularly for his distinctive video work that captures the raw, unfiltered essence of the sport. Having worked on iconic Supreme skate videos like "Cherry" and "Blessed", Strobeck’s influence on modern skate culture is undeniable. His work often focuses on spontaneity, showcasing skaters in real-life, urban environments without overly polished production—an approach that has made his videos feel more authentic and accessible to the skateboarding community.
With Violet, Strobeck continues this ethos, bringing his cinematic eye to the brand's visual identity. Violet Skateboards is as much about the art of skateboarding as it is about the skaters themselves. The brand’s videos focus on the individual styles and personalities of its team, emphasizing the emotional and creative expression behind every trick. Violet’s films are celebrated for their raw energy, often using dynamic cityscapes as a backdrop to showcase skateboarding in its most honest form.
A Close Connection to Supreme
Violet Skateboards has strong ties to Supreme, one of the most influential brands in skateboarding and streetwear. Strobeck’s long-time collaboration with Supreme, particularly through his video work, has created a seamless crossover between the two brands. Many of the skaters featured in Violet's content have also appeared in Supreme videos, highlighting the synergy between the two.
This connection has not only helped elevate Violet's profile but has also positioned it as a brand with serious credibility in the skateboarding world. Supreme’s influence has been instrumental in shaping skate culture on a global scale, and Violet benefits from this association while carving out its own unique identity.
Diversity and Inclusivity in Skateboarding
One of the standout aspects of Violet Skateboards is its emphasis on diversity and inclusivity. The brand breaks the traditional mold of skate teams by showcasing a wide range of skaters from different backgrounds, genders, and styles. This diversity is reflected not only in the brand’s roster but also in the way Strobeck portrays them in his videos. By focusing on each skater’s individuality, Violet celebrates the different ways people engage with skateboarding, expanding the sport's cultural reach.
This inclusivity speaks to the broader shifts in skateboarding, where representation and diversity have become more central. Violet stands at the forefront of this movement, ensuring that skateboarding remains a platform for creative expression for all, regardless of gender, race, or background.
Conclusion
Violet Skateboards, under the visionary direction of William Strobeck, has quickly established itself as a brand that goes beyond just boards and tricks. With its strong connection to Supreme, commitment to diversity, and groundbreaking video content, Violet is not only shaping the future of skateboarding but also pushing the boundaries of how the sport is seen and celebrated. For skaters and fans of skate culture alike, Violet represents the next evolution of skateboarding, where art, inclusivity, and raw authenticity come together.
