PLEASURES came into being in Los Angeles, California, in 2015. Founded by Alex James and Vlad Elkin, the PLEASURES brand produces clothing and accessories that are heavily inspired by the music and subcultures of the 1980’s and 1990’s. The collections often refer to the pop culture of that time, including grunge, punk rock, hip hop, and rock-and-roll, while always staying tongue-in-cheek. That said, the streetwear company is not just about selling merch; frequently, its creators use it as a platform to speak about social and political issues (without coming across as total try-hards). Accordingly, PLEASURES t-shirts and longsleeves are colorful, often adorned with large-format graphics, and satirical messages. It’s certainly not for the introverted — get ready to have your t-shirt commented on by strangers!
Who wears PLEASURES?
Crucially, PLEASURES crewnecks and t-shirts are worn by celebrities such as Wiz Khalifa, Kylie Jenner, Playboi Carti, and The Weeknd. As for us mortals, the LA-based brand caters to everyone who wants to spice up their wardrobe but can’t be bothered to go to a loud punk rock concert. If you’re a fan of Sonic Youth, for instance, you’ll be happy to hear that PLEASURES has recently released a collaboration with the popular punk band. They’ve also teamed up with the band New Order, as well as with streetwear juggernauts Dr. Martens, and New Balance. So, if you’re tired of the same old white or black t-shirts, give PLEASURES apparel a try!
Where can I buy PLEASUES online?
You can buy PLEASUES crewnecks, sweaters, and t-shirts online via Bonkers Shop.