Collection: Fox Lab
Fox Lab – From Motocross Roots to Streetwear Reinvention
Fox Lab is the result of a bold and visionary collaboration between Fox Racing and the creative collective Brain Dead, bringing together two worlds that thrive on speed, rebellion, and innovation. To understand Fox Lab, it is essential to look at the heritage of Fox Racing, officially founded in 1974 by Geoff Fox in California. Over the decades, Fox Racing established itself as one of the most influential action-sports brands, shaping the culture of motocross, BMX, mountain biking, surfing, wakeboarding, and lifestyle apparel. At the center of this legacy stands the stylized fox-head logo, designed by Bob Baptiste – a symbol of speed, cleverness, and resilience that has become one of the most recognizable emblems in the extreme sports world. With its focus on durability, rider feedback, and constant innovation, Fox Racing laid the groundwork for Fox Lab to emerge as a forward-thinking fashion and performance brand.
More about Fox Lab
Building on this foundation, Fox Lab explores the intersection of motorsport culture and experimental streetwear design. Together with Brain Dead, known for their boundary-pushing approach to art and fashion, Fox Lab reimagines the raw intensity of racing culture and channels it into bold, graphic-driven apparel. The line features sculptural silhouettes, oversized proportions, and powerful visual motifs that mirror the adrenaline and precision of motocross, yet remain versatile enough for everyday wear.
The philosophy of Fox Lab is clear: built for movement, styled for impact. Each piece combines rugged performance qualities with avant-garde aesthetics, ensuring durability without sacrificing creativity. More than just a single collection, Fox Lab represents a long-term platform for design, collaboration, and cultural storytelling, positioned at the crossroads of extreme sports, streetwear, and contemporary art.
By merging decades of Fox Racing heritage with the radical creativity of Brain Dead, Fox Lab stands as a brand for those who seek individuality, confidence, and bold expression. It is not only a continuation of Fox Racing’s legacy but also a vision of where the future of action-sports-inspired fashion can go.