Lucas Puig really has come a long way. From his early days in Lyon, Lucas has climbed the ladder with incredible speed, becoming not only one of Europe’s best and prolific skateboarders, but also running one of the coolest companies around, Hélas Caps. He’s both acclaimed in the Old and the New World, which, by any standard, is quite an achievement. It goes to show that incredible talent and endurance can pay off big time (also it helps when you’re regularly releasing Instagram clips that make everyone rub their eyes in disbelief). Now, Adidas Skateboarding has given Lucas’ popular pro model, the Lucas Premiere, the Primeknit treatment. Primeknit, for those who don’t know, is sort of Adidas’ Swiss Army knife of shoe technologies: it promotes breathability and flexibility, it’s light-weight and yet durable enough to last you a long time. The Lucas Premiere ADV Primeknit comes in an all-black colorway, although we suspect that Adidas will release more colors in the future. Treat yourself to a pair by dropping by our store in Frankfurt or by navigating to our online shop.
