If we learned anything about Lucas Puig’s skate brand in the past year or so, it’s that the sky’s the limit for Hélas Caps. The French company started with a bunch of t-shirts, caps and hoodies back in 2011 and it has grown to one of the most popular European skate brands ever since. Blending street wear with tennis and skateboarding aesthetics, Hélas never ceases to surprise us with fresh clothes that can be used both for showing off and skateboarding. Sometimes, it seems to us that Hélas single-handedly made the tracksuit fashionable amongst the skateboarding crowd – and even if they’re not the first ones to do it, they’ve certainly contributed to the hype by churning out streetwear uniforms by the goddamn minute. Case in point: today, Hélas releases their brand-new collection called “Astroturbo,” which includes (no surprise there) four colorful tracksuits, t-shirts, hoodies, longsleeves and caps. You can’t go wrong with any of these items and it goes to show that there really is no stopping Hélas at the moment. Way to go, boys! You can buy the Hélas “Astroturbo” collection both online or at our store in Frankfurt from today.
