Hey kids, gather ’round the Bonkers campfire, we need to have a talk. Have you ever felt like something’s fishy in the skate and fashion industry? Have you ever thought too long and hard (ha-ha) about a hype, only to discover that beneath the very same there’s nothing but repetition disguised as creativity? Maybe you yourself have already fallen prey to pretentious copycats trying to sell shit as honey. Don’t worry, we all have. Luckily, your style doctors at Bonkers are here to help.
For those who suffer from Frequent Uncreative Clothes Kyphosis (F.U.C.K.), we prescribe a healthy dose of Illegal Civilization so that the pain of becoming a spineless fashion victim can be alleviated. IC is a skateboarding collective from Los Angeles, USA (not to be confused with Los Angeles, Moldavia) and centers on the idea that passion makes greatness. Not the kind of passion you may have for Internet porn, though. The kind of passion that creates.
IC’s founder Mikey Alfred may be only 20 years old, but he’s definitely the kind of guy you can learn a thing or two from. For one, Mikey is one who will take substance over appearance any day of the week. Irritated by LA’s superfluous youth culture, Mikey set out to unleash his vision on the world. Being close friends with Odd Future and Tyler, the Creator, Mikey feels right at home in the creative business. Like director Martin Scorsese, rapper-cum-entrepreneur Jay Z and fashion legend Ralph Lauren, who all happen to be his role models, Mikey sought to merge the boundaries between skate wear and fashion, but in a meaningful way. His awareness of fashion’s inherent volatility doesn’t turn him off, on the contrary: IC is a skate brand that knows about the hype and minds its own business anyway. When everyone’s wearing monochrome, IC releases collections so colorful they might be on LSD.
And it’s not only talk, either. IC has already released a full feature skate video, which is impressive, considering that the brand is not even 2 years old. In summary, we recommend wearing IC stuff on a regular basis. There are no known side effects (besides an increase in street cred, which is always nice). No prescription needed. Illegal Civilization is now available at Bonkers General Hospital.
