Maybe one of the most neglected places in the US is New Jersey. Constantly being the focus of mockery from the inhabitants of the adjacent New York, New Jersey is commonly associated, at best, with the Sopranos, and, at worst, with MTV series Jersey Shore. While the Sopranos continues to be the best-selling TV show of all time and still has a devoted following, Jersey Shore was a breed from TV hell, spawned upon earth to make everyone who watched it want to gouge out their eyeballs with a rusty fork.
However, one man has set out to rehabilitate the Garden State, and above all its small-town Paterson. German Nieves, skater slash tennis player, founded Paterson League in 2015. Growing up in New Jersey and New York on his skateboard, German always had a keen interest in fashion. Having worked in retail, German felt the need to create something new, something he could call his own. Drawing inspiration from sportswear – especially from tennis attire – German created his brand around the simple concept of “play.” The light-heartedness of his spirit is evident in every Paterson League product. Colorful designs, sportive cuts and a minimalistic approach make Paterson League the perfect brand for hot summer days, on and off your board. You can buy Paterson League both in store and online now (but please don’t mention Jersey Shore ever again, please and thank you).
