Taking ecological sustainability seriously: The Nike SB Janoski Flylether

Taking ecological sustainability seriously: The Nike SB Janoski Flylether


Sustainable fashion is bee’s knees right now. And for good reason: scientists have warned us of the dire effects of climate change, and with temperatures rising across the globe, it’s no longer enough to dismiss it as just an abstract phenomenon visible only in graphs and data analytics, but a real, palpable threat. So it’s about time some of the major contributors to CO2 pollution take action to reduce emissions caused by the production of products that are susceptible to be disposed of and thus re-bought quickly. Nike SB spearheads the skate shoe industry’s change in mentality with Flyleather, a sustainable leather material that uses offcuts that would have been lost in the manufacturing process, thus reducing the carbon footprint associated with producing new leather. By saving leather fiber from the tannery, Nike SB is also able to decrease the amount of post-industrial material headed for landfills. If that wasn’t enough to convince you of the benefits of Flyleather, let us add that the recycling process does not result in an inferior product. Being 40% lighter than traditional leather, Flyleather is a premium lightweight performance material that’ll have an impact on how your shoes feel. It’s the best of both worlds: it decreases the CO2 emissions caused by leather production but still retains the quality and feel people love about leather. You can see the results of Flyleather yourself, thanks to the Janoski RM FL. Constructed almost entirely of recycled materials, the Nike SB Janoski RM FL is a testament to Nike SB’s plans to introduce more ecologically-friendly manufacturing processes into the skate shoe industry. The upper’s made of Flyleather, but the Janoski Flyleather RM also uses recycled laces, tongue labels, outsoles, and sock liner. Even the Swoosh is now embroidered onto the shoe, resulting in less material being used for Nike’s iconic logo. You can buy the Nike SB Janoski Flyleather RM at our web shop and our store in Frankfurt. 










https://www.youtube.com/watch?v=17IPP4bkVQc

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