In 1972, when skateboarding was still in its infancy, Nike released a basketball sneaker called “Bruin.” Highly utilitarian in its design, the shoe was simple yet comfortable and provided basketball players with impact cushioning and a grippy outsole. Because of its simplistic shape, however, it was quickly used for purposes other than intended by skateboarders. About 30 years later, when Nike jumped on the skateboarding bandwagon, the Bruin was re-released by Nike SB. Admittedly, it was a stylish but strangely neglected product and it lead a rather lonely existence in the shadow of its far more popular cousins, the Nike SB Dunk and Nike SB Janoski. Now, as Nike pushes the boundaries of skate shoe technology, it’s time for a re-re-release, so to speak, because apparently, all good things come in threes. Equipped with Nike’s brand new Hyperfeel technology, the all-new Bruin retains its minimalistic design while featuring state-of-the-art impact protection and unparalleled boardfeel. The Bruin Hyperfeel combines a timeless design with sophisticated technology, and that’s something we’ll always appreciate. Now, dear skate shoe manufacturers, can you please come up with laces that won’t fucking tear? Maybe out of carbon or Kevlar or kryptonite or something? Thanks.
