aNYthing


What is aNYthing?


Ugh, we’ve been dreading to search engine optimize this fucking mess of a brand name. How the fuck do you optimize the word “anything”? You don’t. Sure, your mind understands that the capitalized letters N and Y probably stand for New York. And even if you’ve only got two cells left up in the old noggin, you might be able to deduce that aNYthing is short for A New York Thing, a streetwear brand from Milwau — sorry, New York. You know this. But does the algorithm? Probably not, and so the answer to “What is aNYthing?” is worth as much as the question itself: not a whole lot (for SEO people).


Ok, but what’s so special about aNYthing?


What’s so special about anything? Like anything in the world? The universe? All of Creation? Well, let’s start with — oh, you mean aNYthing clothing! Well, aNYthing hoodies, t-shirts, and beanies have been around since 2001. The A New York Thing brand was founded by Supreme affiliate Aaron Bondaroff. Pioneering today's streetwear hype, it remains strangely detached from it. Rather, it has been a constant in New York’s streetwear scene for over twenty years. It’s for people who know their shit, that’s what makes it special.


Where can I buy aNYthing clothing?


Now this one’s a fucking grammar atrocity. It only makes sense when you know that the question pertains to A New York Thing products. However, you’d be forgiven thinking the person formulating it suffered a stroke mid-sentence. That said, you can’t buy aNYthing clothing aNYwhere but at select skate shops like BoNKers. The NK stands for Not Kidding. Come to think of it, Bonkers is a bonkers name, too. The nominalization of adjectives is a fun thing, grammar-wise, enabling you to say stuff like “We’ve got a Bonkers online shop.” And, believe it or not, at Bonkers online shop, we sell aNYthing.